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Dental practices · Orthodontics · Pediatric
Dental SEO services and dentist websites, from one team with published prices.
We ran the search data before writing this page, and it says something odd about our own industry. Dentists don't shop for a "dental marketing agency" nearly as much as they search for a dental SEO company - by roughly ten to one. So that's what we lead with. SEO from $250 a week, dental websites at $1,000 one-time, Google Ads when they make sense. No contract, no account manager, no discovery deck.
What a dental practice report looks like: rankings, calls, booked consults. One page, every Friday.
Start here
What dental SEO and a new website actually change for your practice
Not a service list. These are the four situations dental practices and dental clinics call us about most, what we do about each, and what should be different as a result. It is the same work we run as a local SEO company and a website design company, pointed at dentistry - so whether you are shopping for an SEO agency for dentists, a dental digital marketing agency, or just someone to rebuild the site, it is one team and one invoice.
Where a practice sits in local search before and after the first ninety days.
Sound familiar?Your phone rings less than it used to, and you can't point at why
We start with what patients see
Before anything gets built, we search the way your patients do - from a phone, in your suburb, for the treatments you want more of. Then we show you exactly where you appear and where you don't. Nine times out of ten the first fault is a wrong primary category on your Google Business Profile, which quietly caps everything else you're doing.
What changesYou get the audit whether or not you hire us
Sound familiar?Patients say they found you, then book a hygiene visit instead of the implant consult
One page per treatment, written properly
Most practice sites have a single Services page listing twelve treatments in bullets. It ranks for none of them and answers nobody's actual question. We build a real page for each treatment you want to grow - implants, Invisalign, emergency, whitening - with the cost range, the financing, and what the first visit involves.
What changesHigher-value cases, not just more calls
Sound familiar?You know your reviews are thin but never get round to asking
A review system that runs without you
Recency counts as much as volume. Forty reviews with the newest from 2023 reads to a patient like a practice winding down. We set the ask up so it happens at the chair while they're still pleased with you, make leaving one a fifteen-second job, and get you replying - including to the awkward ones.
What changesReviews that keep arriving after month one
Sound familiar?New patients say your site was slow or they couldn't find your hours
A site built for a phone in a waiting room
Patients compare three practices while sitting somewhere else. Insurance accepted, parking, whether they can be seen this week - those three answers belong above the fold, not below a philosophy-of-care statement. And it has to load in about a second on cell data, which most practice sites don't.
What changesFewer people bouncing before they see you
If none of those four sound like your practice, say so on the call and we'll tell you honestly whether we're the right spend. Some practices don't need marketing - they need a second hygienist or a front desk that answers at lunch. We'd rather say that than sell you a retainer.
An uncomfortable finding
$170
is what dental marketing agencies pay for one click on the phrase "dental marketing companies near me". That phrase gets about 50 searches a month.
The most expensive keyword in the entire dental marketing category is also one of the smallest. An industry that sells targeting is spending its own budget on a few dozen people a month.
Google Keyword Planner, 12 months to June 2026.
What they bid on
"Dental marketing companies near me" - 50 searches a month, top-of-page bids around $170. Roughly $8,500 to reach the whole month's traffic, once.
What they ignore
"Dental seo services" and "dentist seo company" - 5,000 searches a month each, competition index 13 and 18 out of 100. A hundred times the volume, a fraction of the fight.
Why it matters to you
A team that misallocates its own budget this badly is the team you're hiring to allocate yours. Ask any agency to show you the keyword data behind their plan. Most will change the subject.
The search data
Dental SEO keyword data: what dentists actually type into Google
Most agencies treat their keyword research as a trade secret. It isn't one. Here's the dental data we work from, so you can argue with it.
Monthly search volume and competition index for dental marketing and dental SEO keywords.
Search term
Monthly searches
Competition (0–100)
What it tells you
dental seo services
5,000
18
The biggest term in the category, and it isn't close.
dentist seo company
5,000
13
Same volume, even less competition.
dental marketing agency
500
38
A tenth of the SEO volume, three times the fight.
dentist marketing company
500
50
Higher competition than any SEO term on this list.
dental digital marketing
500
11
Low competition, decent volume. Underrated.
dental practice seo services
500
3
Competition index of three. Practically nobody is trying.
dental advertising companies
500
72
The ads side is where the real fight is.
dental ad agency
500
72
Same story. Ads terms are four to five times more contested.
seo services for dentists
500
17
Plain, obvious, still cheap.
dental seo consultant
500
7
For practices that want a person, not an agency.
best dental seo company
500
7
Comparison intent, almost no competition.
dental marketing companies near me
50
—
The $170 click. Fifty searches.
Source: Google Keyword Planner, 12 months to June 2026. Competition index is Google's own 0–100 measure of how many advertisers are bidding, not how hard it is to rank organically - but the two track each other closely enough to be useful.
Finding 01
Dentists search for SEO, not marketing
"Dental seo services" and "dentist seo company" both pull about 5,000 searches a month. "Dental marketing agency" and "dentist marketing company" pull 500. A ten-to-one gap that's been sitting in plain sight while every agency in the category names itself a marketing agency. When a practice has a problem, the problem is usually "nobody can find us" - and the word for that is SEO.
Finding 02
The fight is on the ads side, not the organic one
Competition on "dental advertising companies" and "dental ad agency" sits at 72 out of 100. The SEO terms sit between 3 and 18. If you're choosing where to spend, that gap is the whole story: dental ads are crowded and priced accordingly, while organic is comparatively wide open. Not because it's easier - because fewer people bother.
Finding 03
Half the "dental website" volume isn't dentists
The biggest single term in the raw file was "delta dental website" - patients hunting an insurance portal. Same for humana, aarp and western dental. Any agency showing you impressions for "dental website" without stripping those out is padding the number. We removed them before building this page, and you should ask whoever you're considering whether they did too.
Seven minutes, start to finish
How a patient actually picks a dentist
Not a funnel diagram. This is the real sequence, and there are five separate points where a practice quietly loses somebody it never knew was looking.
11:40pm
It starts with pain, not with you
Nobody wakes up wanting a dentist. A crown comes off, a molar cracks, a child falls off a scooter. They reach for a phone in the dark and type four words.
Lose it here if: you don't have an emergency page
11:41pm
Three results, and only three
The map pack shows three practices. Fourth place is a scroll away and might as well not exist. Which three appear depends on category, proximity and reviews - in roughly that order.
Lose it here if: your primary category is wrong
11:43pm
They read your worst review first
Not the average. People scan for the one-stars and decide whether the complaint would bother them. An unanswered complaint about billing does more damage than a 4.6 average protects against.
Lose it here if: recent reviews are unanswered
11:45pm
Insurance, parking, and can I be seen
Three questions, in that order, and most practice sites answer none of them above the fold. They lead with a philosophy of care statement instead.
Lose it here if: your insurance list is a PDF
11:47pm
They call whoever answers
Or they fill a form and wait, which is worse. At 11pm the practice with a working after-hours line or a form that actually delivers wins a patient the other two never hear about.
Lose it here if: the form goes to an inbox nobody checks
What the patient sees. Three practices, a star rating, a distance, and an open-or-closed label. That's the whole decision surface.
The pages that do the work
One page per treatment, not one page for all of them
The single most common structural fault on a dental site: a Services page listing twelve treatments in bullet points, ranking for none of them. Each of these is a different searcher in a different mood.
Emergency
Highest urgency
They arrivePain right now, will call in 60 seconds
Page needsInsurance coverage explained, single-visit if you offer it
Kids' first visit
Trust-led
They arriveAnxious parent, not the patient
Page needsPhotos of the space, what happens, gentle tone
Why the bullet list fails
Someone searching "dental implants cost" and someone searching "emergency dentist open now" have nothing in common except that you can help them both. One will read for fifteen minutes and book a consult in a fortnight. The other will call the first number that answers.
A single Services page has to be vague enough to cover both, which means it converts neither and ranks for neither. Google needs a page that is obviously about implants to rank you for implants. Patients need a page that answers the question they actually have.
Eight decent treatment pages will out-earn a beautiful homepage every time. They're also the cheapest thing on this list to fix, because the content already exists in your head - you explain it to patients daily.
A treatment page that answers the question the patient actually typed.
Dental digital marketing
What a dentist SEO company should be doing every month
Website, SEO and ads from the same team. Priced separately so you can take one, two or all three - full dental digital marketing services, or just the piece you actually need.
Google Business Profile
The biggest single lever on whether you appear in the map pack. Correct primary category, every treatment listed as a service, real photos of the actual practice, posts running, Q&A seeded before a competitor answers for you.
Dental SEO
Treatment pages that rank
Implants, Invisalign, veneers, emergency, root canal, whitening. One page each, written properly. Most practice sites have a single Services page listing twelve treatments in bullet points, which ranks for none of them.
Dental SEO
Dentist website design
Around five pages, custom, copy written for you. Insurance accepted, parking, new patient forms, and a phone number that's tappable before you scroll. We work as your dental website developer and designer both, so the best dental website design decisions and the build happen in the same place. $1,000 one-time.
Website
Review generation
Recency matters as much as volume. Forty reviews with the newest from 2023 reads as a practice winding down. We set up the ask so it happens at the chair, not in an email nobody opens.
Dental SEO
Google Ads for dentists
For implants, Invisalign and emergency - the treatments where one case pays for the month. Ads terms in dental are the most contested part of the category, so this is where tight targeting earns its keep.
Ads
Site speed and technical
Patients compare three practices on a phone in a waiting room somewhere else. Pages that load in about a second, schema so Google reads you as a dental practice, and forms that actually deliver.
Website
Weekly reporting
One page every Friday: what moved, what we did, what's next. Calls and form fills, not just rankings. If a week was slow it says so.
All plans
You own everything
Domain, site, content, Google Business Profile, ad account, every login. In your name from day one. Leaving costs you nothing but the notice.
Always
Not all dentistry is the same
General, ortho, pediatric and startup practices need different plans
These get lumped together constantly, and they behave nothing alike in search.
General dentistry
Emergency and routine, competing on convenience
Two very different patients. One is in pain at 9pm and will call whoever answers. The other is picking a new practice after moving and cares about insurance, parking and whether they can get in this week. Your site has to serve both without confusing either.
Needs: emergency page, insurance list, same-week availability up front
Orthodontics
The parent researches for weeks before calling
An orthodontist marketing agency selling you the same plan as a general practice hasn't looked at the behaviour. Braces and Invisalign are a considered purchase made by someone who isn't the patient. They read, compare, ask a Facebook group, then book three consults.
Nobody searching "pediatric dentist near me" cares about your equipment. They want to know their four-year-old won't be traumatised. That's a photography and copy problem more than an SEO one - though pediatric dentist SEO terms are cheap, because few practices bother.
Needs: real photos of the space, first-visit page, gentle tone throughout
Startup practice
No reviews, no history, no authority
Dental startup marketing is its own problem. You can't out-rank a practice with 200 reviews in month one, so the sequence matters: profile built properly, citations consistent, first twenty reviews collected fast, ads carrying the load while organic catches up.
Needs: ads first, reviews urgently, patience on organic
Group practice / DSO
Your locations are competing with each other
The most common structural fault in group dental practice marketing. Three locations, one website, near-identical pages, and Google picking whichever it likes for every search. Fixing the structure usually moves more than any amount of new content.
Needs: location architecture fixed before anything else
Specialty & cosmetic
High value, low volume, long consideration
Implants, full-arch, veneers. A handful of searches a month, each worth thousands. Volume metrics are meaningless here - a page that gets forty visits and books two consults beats one that gets four hundred and books none.
Needs: case galleries, financing, consult-focused ads
The gap nobody is filling
Orthodontist SEO company, pediatric and surgical practice SEO
General dentistry terms are contested. Specialty terms are not - and in one case the competition index is literally zero. Here's what the data says about each, and what we'd do differently.
Orthodontics
Orthodontist SEO company and orthodontics SEO services
"Orthodontist seo services" gets around 500 searches a month at a competition index of 10. "Orthodontist marketing agency" gets the same volume at 36 - more than three times the fight for identical traffic. The SEO framing is cheaper and bigger, same as it is in general dentistry.
orthodontist seo services · 500/mo · comp 10orthodontist seo company · comp 13orthodontist ppc agency · barely contested
The behaviour is what most agencies miss. Braces and Invisalign are a considered purchase, and the person searching usually isn't the patient. A parent reads for two or three weeks, asks a local Facebook group, compares monthly payment plans, then books three consults and picks one.
So the pages that earn consults aren't the ones optimised for "orthodontist near me". They're the comparison pages - braces vs Invisalign, what treatment actually costs per month, how long it takes, what happens at the first visit. That content barely exists on most orthodontic sites, which is exactly why it works.
Adult ortho is a separate audience again, searching for themselves, more price-sensitive, and far more likely to be swayed by clear financing than by a photo of a teenager smiling.
We target: orthodontics seo company · seo company for orthodontics · orthodontist seo services · orthodontist seo agency · orthodontist marketing agency · orthodontist digital marketing · orthodontist ppc company · invisalign marketing
Pediatric dentistry
Pediatric dentist SEO company
This is the one worth staring at. "Pediatric dentist seo company" comes back with a competition index of zero. Not low - zero. Nobody is bidding on it, which almost always means nobody is writing for it either.
pediatric dentist seo company · comp 0volume is small · intent is not
Small volume, and we'd rather say that than pretend otherwise. But a competition index of zero on a commercial term is unusual enough to be worth taking, because the practices searching it are actively looking to hire and finding almost nothing written for them.
The marketing problem for a pediatric practice is different from every other kind of dentistry. Nobody searching cares about your equipment or your credentials. An anxious parent wants to know their four-year-old will come out fine. That's a photography and tone problem far more than a keyword one - real pictures of the actual room, a page describing exactly what happens at a first visit, and copy that doesn't sound like it was written for adults with a broken molar.
We target: pediatric dentist seo company · pediatric dental marketing · kids dentist seo · children's dentist marketing agency · pediatric dental practice seo
Oral surgery & implants
Implant and oral surgery practice SEO
Tiny volume, enormous case value. A page pulling forty visits a month and booking two full-arch consults is worth more than one pulling four hundred and booking none. Standard traffic reporting makes this look like failure.
low volume · highest value per casereferral traffic matters as much
Two audiences, and they need different pages. Patients arrive researching cost and recovery, often after a general dentist has told them what they need. Referring dentists arrive checking whether you're someone they'd trust with their patient - and they'll look at your site before they pick up the phone.
Most surgical practice sites are built entirely for the first group and ignore the second, which is odd given referrals are usually the bigger share of the schedule. A plain page aimed at referring practices - what you handle, how you communicate back, how fast you can see someone - does quiet, unglamorous work.
We target: oral surgeon seo · dental implant marketing agency · implant dentistry seo · full arch marketing · oral surgery practice marketing
Periodontics & endodontics
Perio and endo practice marketing
Almost entirely referral-driven, which is why generic dental marketing plans fail here. You're not competing for "dentist near me" and you shouldn't be paying anyone to try.
referral-led · not map pack ledemergency endo is the exception
The honest version: if 80% of your chairs are filled by referral, SEO is a supporting act and we'll tell you that before you spend anything. What it can do is make you findable to the patient who's been referred and is now googling you before the appointment, and to the general practice deciding between two specialists.
Emergency endodontics is the exception. Someone in genuine pain at 8pm who's been told they need a root canal is searching the same way anyone in pain searches, and that traffic behaves like general dentistry rather than specialty.
We target: periodontist seo · endodontist marketing · periodontal practice marketing · emergency root canal seo · specialist dental referral marketing
A note on the numbers above: they come from Google Keyword Planner for the 12 months to June 2026, and competition index is Google's own 0–100 measure of advertiser demand, not organic difficulty. Low competition doesn't guarantee an easy ranking - it means fewer people are trying, which is usually the more useful signal anyway.
For pediatric practices
Parents aren't comparing dentists. They're deciding whether their kid will be okay.
Which is why a pediatric practice marketed like a general one underperforms. Nobody searching for you cares about your chair technology or your years in practice. They want to know their four-year-old won't come home frightened - and almost nothing on a typical dental site answers that.
So we build differently for you. Real photos of your actual rooms instead of stock. A first-visit page walking a parent through exactly what happens, minute by minute. Your Medicaid and CHIP acceptance stated plainly, because for a lot of families that's the whole decision. Reviews collected in a way that gets parents naming your hygienist, since that's what other parents read for.
And one structural thing most pediatric practices miss: you're competing in search with general dentists who "also see kids". Separating yourself from them is a page-structure problem, and it's fixable.
Almost nobody is competing for pediatric dental searchWhich makes it cheap to win right now
A first-visit page with real photos of your rooms does more for an anxious parent than any amount of copy about credentials.
Before you sign anything
How to compare dental marketing companies
Search "best dental marketing companies" and you get listicles written by the agencies on them. These six questions are more useful, and they work on us too - ask them on our call and hold us to the answers.
Question 1
Can you show me the keyword research behind this plan?
The best dental marketing companies will have it open in a tab already. Ask any dental SEO agency for the actual search volumes and competition figures for your treatments in your area - not a case study from a practice three states away. It takes ten minutes to produce if the research exists.
Red flag: a plan built before anyone looked at your market
Question 2
Who is doing the work, and can I contact them?
Plenty of dental marketing firms sell the founder and deliver a junior. There is nothing wrong with a team, but you should know whether the dental SEO expert on the call is the one writing your treatment pages, and you should have a direct line to whoever is.
Red flag: every answer routes through an account manager
Question 3
What exactly is included, and what gets billed separately?
This is where quotes stop being comparable. One dental digital marketing company includes content, citations and reporting. Another quotes a lower headline number and bills each of those. Ask for the line items in writing before you compare two prices.
Red flag: one number, no breakdown
Question 4
Am I locked in, and who owns everything if I leave?
Six to twelve month agreements are normal across dental internet marketing services, and so is the agency holding your domain or Google Business Profile on their own account. That second one matters far more than the contract length, because it turns leaving into a negotiation instead of a notice period.
Red flag: vagueness about who holds the logins
Question 5
What happens in month four?
Every dental online marketing company has a strong first month, because month one is all the obvious fixes and they feel dramatic. Ask what specifically happens once the profile is fixed and the treatment pages are live. Strategic dental marketing is mostly what happens after the easy wins run out.
Red flag: the answer is 'ongoing optimisation'
Question 6
Have you built for a practice like mine before?
Not just dentistry - your kind of dentistry. A dental web design company that has only ever built for general practices will hand an orthodontist the same layout. Ask to see work for a comparable practice, and ask what they'd do differently for yours.
Red flag: one portfolio, every site the same shape
Worth saying plainly: on question six we'd fail for pediatric dentistry today, because we haven't built one yet. We'd tell you that on the call rather than show you a general practice site and let you assume. Everything else on this list we'll answer in writing.
Pricing
Published, itemised, and not bundled to hide anything
Most dental marketing companies quote one number for everything so you can't tell what you're actually paying for. Here it is split out.
$250 /week
Dental SEO · month to month
Roughly $1,000 a month. Growth tier $500/week, aggressive $850/week for practices in genuinely brutal markets. Cancel any week.
Dental website: $1,000 one-time, around five pages, copy included. Google Ads management from $250/week plus whatever you spend with Google - that part goes to them, not us.
Google Business Profile built out and managed
Treatment pages written - implants, Invisalign, emergency, whitening
All copywriting included, no per-page charge
Review generation set up and running
Technical SEO, page speed, dental practice schema
Citations and local links for your suburb
Weekly one-page report - calls and consults, not just rankings
You own the site, the profile and every login
Honest caveat: if you're a DSO running forty locations, this isn't built for that and an enterprise firm will serve you better. We'll say so on the call rather than take the retainer and learn on your practice.
Any dental SEO company promising page one in thirty days is guessing, or buying links that will cost you later.
Weeks 1–2
Audit and foundation
Profile rebuilt, categories fixed, technical faults cleared. The category being wrong is the single most common thing we find, and it quietly caps everything else.
Weeks 3–6
Treatment pages live
Implants, Invisalign, emergency, whitening. Citations cleaned. Review system collecting. Map pack impressions usually move before rankings do.
Months 2–4
Calls start shifting
Less contested treatment terms come into range. Most practices notice the phone before they notice the report.
Months 4–8
The competitive terms
"Dentist near me" and the big treatment keywords come into play. Reviews accumulated by now are doing real work.
Ongoing
Maintenance
New treatments, new reviews, competitors responding, Google updating. Dental SEO isn't a project that finishes.
One caveat worth saying plainly: if your practice has eleven reviews and the three practices around you have three hundred each, SEO alone won't fix that this year. Reviews come first. We'll tell you that before you sign anything.
Results
What clients actually say
Every review below is published on Trustpilot or our Google Business Profile, in the client's own words. See the full breakdown on our Projects page.
Legal
They fixed things on our profile I didn't know were broken - the category was wrong the whole time we'd been open. Rankings moved within a few weeks. What I appreciate most is that I can text and get an actual answer the same day, which was never true with the last company we used.
FrankShore Law
Automotive
I liked working with these guys, super fast work, and honestly impressed with how much they do for so less.
Dennis WhiteDenny's Auto
Industrial cleaning
We do industrial cleaning, and we have started to get 10-20 leads a month extra from our website. And in our industry the search demand is really low and most of it goes to companies running PPC, so even one or two extra clients a month means $40-50K per month for at least a year.
Natalie CramerRose Cleaning
Website design
Very clear communication from the start. Loved my sales rep Frank. Guy's a straight shooter. Lovely website they designed for us.
The Cute BakeryTrustpilot · Dec 2024
Working with us
Cool guys, very upfront from the start. All around stand up guys.
Rohit MandalTrustpilot · Dec 2024
Website design
I was just randomly giving calls to web design agencies to get quotes. Didn't think one month later I'd have a live website that I love. Quite surprised how well it's been put together.
John ReillyTrustpilot · Dec 2024
Branding
I like the logo they designed. Also very responsive guys, loved working with them from the start. Def happy with the results.
Debra SmithTrustpilot · Dec 2024
Working with us
They really have a sense of experience of end customer. Service is very consistent and my account manager Frank was very attentive to my requirements which made it very easy to work with them. Overall a smooth experience.
Lucas MadonTrustpilot · Dec 2024
SEO
Their SEO services are really good. We got a landing page from them but the best part was the ongoing SEO pack. We are consistently seeing traffic thanks to Waystar.
Keith EdwardTrustpilot · Dec 2024
Ongoing support
We love working with these guys. We got the premium service package and it's the easiest to get stuff on and off the page so fast.
Frank MorganTrustpilot · Nov 2024
SEO
I had called around so many agencies and they were so out of my budget that I had almost given up on searching for marketing company. But these guys did SEO and optimised my page and we are starting to get results. Also Ashraf is really easy to work with and very professional. Definitely recommended!
AkashiTrustpilot · Nov 2024Verified
Working with us
I am writing this again cuz Frank asked. He saw our website from start to finish and kept us in loop. It was a easy experience to get a website from you guys. Thanks.
JenniferTrustpilot · Nov 2024Verified
Results
You guys did a fantastic job on my page. I am getting calls from people who are finding us online. Def recommended for business owners.
Emma JamesTrustpilot · Nov 2024Verified
Branding
Gotta thanks Frank for the advice on the color scheme. I never would've thought of the combo you suggested but now it looks perfect across the site. Thanks guys.
Adam RossTrustpilot · Sep 2024Verified
Mobile
They made our website smartphone friendly, it was a seamless experience working with them ❤️
ZikraTrustpilot · Sep 2024
Small business
I was in search of a website building site for my small business for soo long, finally found Waystar Studio and I cant be more happy. Their website designs are gorgeous and pretty functional, reasonable price…
Shabana PerveenGoogle Business Profile
Website design
Waystar Studio did a great job on our website! The team was super helpful and easy to work with. Definitely recommend.
Sandip MaitiGoogle Business Profile
Website design
Truly creative and well-structured website! Every section flows perfectly, and the color scheme gives it a very professional look.
Sunny MishraGoogle Business Profile
Working with us
Good! I especially loved how they paid attention to small details, making the whole experience feel personalized. A five star.
DianGoogle Business Profile
SEO
They did great SEO for my page. Still getting traffic without active management to this day.
JenniferGoogle Business Profile
Small business
Best website agency for small businesses. Loved working with you.
AshleyGoogle Business Profile
Small business
Really smooth experience, best for small business.
Sa HilGoogle Business Profile
Results
Fast, reliable, and easy to work with. Very happy with the results.
Kishan BathamGoogle Business Profile
Website design
Great service, professional team, and excellent website design. Highly recommended.
Harshit RajputGoogle Business Profile
Ongoing support
Great guys, really easy to work with. I was just searching on Google for a website company, came across them by accident. Its been a month and for the first time i can just comfortably leave all the website work to them.
X GraphicGoogle Business Profile
Legal
They fixed things on our profile I didn't know were broken - the category was wrong the whole time we'd been open. Rankings moved within a few weeks. What I appreciate most is that I can text and get an actual answer the same day, which was never true with the last company we used.
FrankShore Law
Automotive
I liked working with these guys, super fast work, and honestly impressed with how much they do for so less.
Dennis WhiteDenny's Auto
Industrial cleaning
We do industrial cleaning, and we have started to get 10-20 leads a month extra from our website. And in our industry the search demand is really low and most of it goes to companies running PPC, so even one or two extra clients a month means $40-50K per month for at least a year.
Natalie CramerRose Cleaning
Website design
Very clear communication from the start. Loved my sales rep Frank. Guy's a straight shooter. Lovely website they designed for us.
The Cute BakeryTrustpilot · Dec 2024
Working with us
Cool guys, very upfront from the start. All around stand up guys.
Rohit MandalTrustpilot · Dec 2024
Website design
I was just randomly giving calls to web design agencies to get quotes. Didn't think one month later I'd have a live website that I love. Quite surprised how well it's been put together.
John ReillyTrustpilot · Dec 2024
Branding
I like the logo they designed. Also very responsive guys, loved working with them from the start. Def happy with the results.
Debra SmithTrustpilot · Dec 2024
Working with us
They really have a sense of experience of end customer. Service is very consistent and my account manager Frank was very attentive to my requirements which made it very easy to work with them. Overall a smooth experience.
Lucas MadonTrustpilot · Dec 2024
SEO
Their SEO services are really good. We got a landing page from them but the best part was the ongoing SEO pack. We are consistently seeing traffic thanks to Waystar.
Keith EdwardTrustpilot · Dec 2024
Ongoing support
We love working with these guys. We got the premium service package and it's the easiest to get stuff on and off the page so fast.
Frank MorganTrustpilot · Nov 2024
SEO
I had called around so many agencies and they were so out of my budget that I had almost given up on searching for marketing company. But these guys did SEO and optimised my page and we are starting to get results. Also Ashraf is really easy to work with and very professional. Definitely recommended!
AkashiTrustpilot · Nov 2024Verified
Working with us
I am writing this again cuz Frank asked. He saw our website from start to finish and kept us in loop. It was a easy experience to get a website from you guys. Thanks.
JenniferTrustpilot · Nov 2024Verified
Results
You guys did a fantastic job on my page. I am getting calls from people who are finding us online. Def recommended for business owners.
Emma JamesTrustpilot · Nov 2024Verified
Branding
Gotta thanks Frank for the advice on the color scheme. I never would've thought of the combo you suggested but now it looks perfect across the site. Thanks guys.
Adam RossTrustpilot · Sep 2024Verified
Mobile
They made our website smartphone friendly, it was a seamless experience working with them ❤️
ZikraTrustpilot · Sep 2024
Small business
I was in search of a website building site for my small business for soo long, finally found Waystar Studio and I cant be more happy. Their website designs are gorgeous and pretty functional, reasonable price…
Shabana PerveenGoogle Business Profile
Website design
Waystar Studio did a great job on our website! The team was super helpful and easy to work with. Definitely recommend.
Sandip MaitiGoogle Business Profile
Website design
Truly creative and well-structured website! Every section flows perfectly, and the color scheme gives it a very professional look.
Sunny MishraGoogle Business Profile
Working with us
Good! I especially loved how they paid attention to small details, making the whole experience feel personalized. A five star.
DianGoogle Business Profile
SEO
They did great SEO for my page. Still getting traffic without active management to this day.
JenniferGoogle Business Profile
Small business
Best website agency for small businesses. Loved working with you.
AshleyGoogle Business Profile
Small business
Really smooth experience, best for small business.
Sa HilGoogle Business Profile
Results
Fast, reliable, and easy to work with. Very happy with the results.
Kishan BathamGoogle Business Profile
Website design
Great service, professional team, and excellent website design. Highly recommended.
Harshit RajputGoogle Business Profile
Ongoing support
Great guys, really easy to work with. I was just searching on Google for a website company, came across them by accident. Its been a month and for the first time i can just comfortably leave all the website work to them.
X GraphicGoogle Business Profile
Where these come from. Every quote here is live on Trustpilot or our Google Business Profile under the reviewer's own account, so you can go and read them at the source rather than taking our word for it. We haven't written any of them, and we haven't dropped the short ones or the ones that only mention one thing we did. None are from dental practices yet - we'd rather show you real reviews from other industries than invent dental ones. The profile work, the treatment pages, the review systems: that's the same job whether the client fixes teeth or fixes trucks.
Reviews are published as written, with only spelling and punctuation corrected. Results described are those clients' own - lead volume and contract values vary a great deal by industry and service area, and nothing here is a projection of what your practice would see.
Nobody can answer that honestly, including us, and any roundup claiming to rank the best dental marketing agencies is usually written by one of them or paid for by all of them. What you can do is compare on things that are checkable: is the price published, who does the work, what is included, and can they show you the keyword research for your area. The six questions above are the version of that list we'd want a practice to use on us.
Both, in the sense that matters to you - we design and build. Some dental web design companies hand off a picture and let someone else build it, which is where the speed problems usually creep in. A dentist website company that also handles the SEO structure at build time saves you paying twice, because retrofitting headings, schema and redirects into a finished site costs more than doing it right the first time. Our builds are $1,000 one-time, around five pages, copy included.
Mostly the label. A dental SEO agency usually means organic search only - profile, content, citations, links. A dental digital marketing company usually means that plus ads and sometimes social. The search data is blunt about how little the words matter: "dental seo services" and "dental marketing agency" describe near-identical work, but one pulls ten times the search volume at a third of the competition. What matters is the line items, not the noun on their homepage.
Yes, and it's a different job from single-practice local dentist SEO - a dental local seo marketing company handling one location is solving a much simpler problem. The usual fault in multi-location dental SEO isn't a lack of content - it's that the locations are quietly competing with each other for the same searches, so Google picks whichever it likes and the other two get nothing. That's a site structure fix, and it normally moves more than any amount of new writing. Group and DSO practices should ask about this specifically.
Yes, and orthodontics gets a different plan from general dentistry. The search data is interesting here: "orthodontist seo services" pulls around 500 searches a month at a competition index of 10, while "orthodontist marketing agency" pulls the same volume at 36. Same traffic, three times the fight, purely because of the word used. More importantly, the person searching for braces or Invisalign is usually a parent researching for weeks - so comparison content and clear monthly pricing convert far better than another "orthodontist near me" page.
Very few people are competing here, which is the point. "Pediatric dentist seo company" comes back with a competition index of zero - nobody bidding, and almost nobody writing for it either. The volume is small and we won't pretend otherwise. But pediatric marketing is a genuinely different problem: an anxious parent wants reassurance about a four-year-old, not your credentials. Real photos of the room and a clear first-visit page do more than any keyword.
Yes, with a caveat we'd rather say up front. Perio and endo are largely referral-driven, so if most of your chairs are filled by referring dentists, SEO is a supporting act and we'll tell you that before you spend. Where it does earn its keep is the referred patient googling you before their appointment, the general practice choosing between two specialists, and emergency endodontics - which behaves like general dentistry because somebody is in pain right now. Oral surgery and implants are different again: tiny volume, enormous case value, and a referring-dentist audience most practice sites ignore entirely.
We run dental SEO from $250 a week, roughly $1,000 a month, with no contract. Growth is $500 a week and aggressive is $850 for genuinely brutal markets. Most dental marketing agencies charge $2,000 to $5,000 a month on a six to twelve month agreement. What matters more than the number is what's inside it - profile management, content, citations and reporting shouldn't be separate line items you discover later.
Six things. Fix the Google Business Profile. Build a page for each treatment you want more of. Publish content for the suburbs you draw patients from. Set up a review system. Clean up citations and earn local links. Handle the technical side so pages load fast and Google reads you as a dental practice. If something on the invoice doesn't fit one of those six, ask what it is.
Ours is $1,000 one-time for around five pages, copywriting and domain setup included. Dental website design companies commonly quote $5,000 to $15,000 up front. Hosting and ongoing support are quoted separately and we give you that number on the call.
Ads if you need patients this month. SEO if you want the cost per patient to fall over time. The data is blunt about this: competition on dental advertising terms sits around 72 out of 100 while dental SEO terms sit between 3 and 18. Ads work, they're just crowded and priced accordingly. Most practices run both, with ads carrying the first three months.
Four to eight weeks for first movement, three to six months for meaningful new patient volume. Practices usually notice the phone before they notice the report.
Yes, and they get different plans. Orthodontic patients research for weeks and the decision-maker is a parent, not the patient. Pediatric is a trust and photography problem more than a keyword one. Orthodontist SEO and pediatric dentist SEO terms are both cheap right now because few practices bother with them properly.
Both, and they're opposite problems. A startup has no reviews and no authority, so ads carry the load while profile and reviews build. A group practice usually has locations quietly competing with each other in search, which is a structural fix, not a content one.
Yes - domain, site, content, profile and ad account, all in your name from day one. Ask this of every dental marketing company you talk to and get the answer in writing. Agencies holding the profile on their own account is more common than it should be, and it turns leaving into a negotiation.
Not as a standalone service, and we'll be straight about why. For most general practices social is a retention and reassurance channel, not an acquisition one - patients find you in search and check your Instagram afterwards. If you're cosmetic or ortho, social genuinely does drive cases, and in that situation we'd point you at someone who does it full time.
Odds and ends
A few things that didn't fit anywhere else
Every page like this ends with a call to action. Before that, some stuff we've noticed that isn't tidy enough for its own section but is probably more useful than another paragraph about our process.
The "best dental websites 2022" thing
That phrase still gets searched, in 2026. So does a version with 2021. Somebody out there is looking at a four-year-old roundup to pick an agency. If you're going to read those lists, at least check the dates - half are ranked by whoever wrote them, and a fair few of the practices featured have since rebuilt with somebody else.
Nobody talks about the phone
We can get you into the map pack and it won't matter if the line rings out at lunch. We've audited practices with a beautifully optimised profile and voicemail during the exact hours patients search. Not our department, strictly. We'll still mention it.
Ask what happens on day 31
Every agency has a great first month, because month one is all the obvious fixes and they feel dramatic. Ask what specifically happens in month four, when there's nothing obvious left. If the answer is vague, that's the answer.
Read your competitors' one-star reviews
Not for the stars - for the complaints. Three practices near you all getting one-stars about wait times is a positioning gap sitting in plain sight, and it costs nothing to notice. We do this in every audit and it's astonishing how often the answer is "just say you run on time".
One thing we're bad at
We're slow on design revisions. Not the build - the back-and-forth after. If you want six rounds on the shade of blue, we're probably not your people, and it's better to know that now than in week three.
Insurance pages are underrated
"Do you take my insurance" is one of the most common questions a front desk answers and one of the least common pages on a dental site. A plain page listing the plans you accept, in text a search engine can read, quietly catches a lot of people who'd otherwise call three practices to find out.
And if you've read this far
You're already doing more homework than most practices do before signing a twelve-month agreement. Whatever you decide, ask whoever you're talking to for their keyword data. Not their case studies - the actual research behind your plan. It takes ten minutes to produce if it exists. The reaction to that question tells you almost everything you need to know.
Let's look at your practice properly
A free audit: where you rank across your area, what your Google Business Profile is missing, which treatment pages you don't have, and what your three nearest competitors are doing that you aren't. About twenty minutes, and it's yours whether or not you hire us.
